01UX Law
Hick's Law
Decision time grows with the number and complexity of choices.
Cluttered
Focused
How Aloft uses it
Detects pages where too many visible options or competing CTAs slow conversions.
BetaBuilt for agencies, marketers and conversion-focused teams.
Find the UX issues costing your website conversions.
Aloft connects analytics, behaviour data, page crawling and UX principles to uncover where users struggle — then turns those insights into prioritised CRO recommendations your team can act on.
aloft.ai /quote
Opportunity Score
84+12 from avg
A
UX Principles Score
62Needs Work
C
Friction Signals
23rage clicks
Top Issues Detected
- Primary CTA below mobile fold
- 5 competing actions above the fold
- No progress indicator on quote form
Related UX Laws
Fitts's LawHick's LawGoal-Gradient
CRO Recommendation
Impact: HighEffort: Low
"Add a sticky mobile CTA, reduce hero actions to one primary CTA, and add a visible quote journey progress indicator."
Confidence: 82%
Est. Uplift: +14-18%
Analytics tells you what happened. Aloft tells you what to change.
Most teams already have analytics tools, heatmaps and session recordings, but the data is fragmented and hard to turn into practical website improvements.
GA4 data is hard to interpret
Clarity data needs manual review
UX issues are missed
CRO recommendations are subjective
Teams struggle to prioritise changes
Reports often don’t become implementation tasks
The Platform
One dashboard for behaviour, UX and conversion insight.
Aloft connects directly to your existing tools and enriches them with intelligent page analysis.
GA4 Performance Data
Clarity Behavioural Signals
Live Page Crawling
Aloft Intelligence
UX principles audit, AI recommendations & CRO prioritisation.
Change Request Workflow
Client-Ready Reports
Implementation Backlog
The Toolkit
Everything you need to find and fix conversion friction.
Analytics Intelligence
Identify high-traffic pages with weak conversion performance.
Clarity Signal Analysis
Surface rage clicks, dead clicks, quick backs and scroll issues.
Live Page Crawling
Understand what is actually on the page, from CTAs to forms and content structure.
UX Principles Audit
Sense-check pages against established UX principles like Hick’s Law, Fitts’s Law and Cognitive Load.
AI CRO Recommendations
Turn data into specific copy, layout, visual hierarchy and form improvements.
Opportunity Scoring
Prioritise changes by impact, effort, confidence and risk.
Change Requests
Turn recommendations into structured tasks ready for design, dev or client approval.
Reporting
Create clear client-facing summaries and implementation plans.
UX Principles
Built around proven UX principles.
Aloft does not just generate generic AI advice. It evaluates pages against structured UX principles and connects those findings to actual user behaviour.
Workflow
From crawl to recommendation in six steps.
A clear, repeatable workflow your team can run on any site, any week.
01
Step 1 of 6Connect your data
Link GA4 and Microsoft Clarity to pull in real behavioural and analytics data — no more switching between dashboards or stitching CSVs together.
02
Step 2 of 6Crawl key pages
Aloft crawls your most important pages and captures structure, content and signals so every recommendation is grounded in what's actually on the page.
03
Step 3 of 6Audit against UX principles
Each page is scored against established UX laws and heuristics with evidence per finding — Hick's Law, Fitts's Law, Cognitive Load and more.
04
Step 4 of 6Generate AI recommendations
Aloft turns audit findings into specific, written-out recommendations your team can act on — not generic AI fluff.
05
Step 5 of 6Prioritise by Impact, Effort and Confidence
Every recommendation comes with structured prioritisation so the right work moves first and stakeholders see the reasoning.
06
Step 6 of 6Implement and track
Approved recommendations become change requests, ready for design, dev or your CMS workflow.
A working surface for your conversion roadmap.
Every page audit, opportunity score and recommendation lives inside a single dashboard your team can act on — not another PDF nobody opens.
Opportunity scores by page
See exactly which pages will move the needle first.
UX principles, scored
Hick's Law, Fitts's Law, Cognitive Load and more, with evidence per issue.
AI recommendations with Impact / Effort / Confidence
Prioritised changes your team can actually ship this sprint.
aloft.ai /recommendations
Aloft v2.3
Recommendations Backlog
23 active · prioritised by Impact × Confidence ÷ Effort
Search...
P0 · 4P1 · 11P2 · 8
Recommendation
Impact
Effort
Confidence
Status
P0CR-142· /
Reduce hero CTAs from 5 → 1 primary action
Hick's LawAbove fold
92
S
87%
In Review
+14–18%In Review
P0CR-138· /quote
Add sticky mobile quote CTA
Fitts's LawMobile
88
M
82%
Backlog
+9–12%Backlog
P1CR-135· /quote
Show progress indicator on multi-step form
Goal-Gradient
74
M
79%
Backlog
+6–9%Backlog
P1CR-131· /product/[slug]
Surface trust signals above product CTA
Peak-EndTrust
68
S
71%
Backlog
+4–7%Backlog
P2CR-124· /signup
Inline form validation on email field
Doherty Threshold
52
S
84%
Shipped
+2–4%Shipped
Who it's for
Built for teams who need clearer website decisions.
Agencies
Create faster CRO audits and client-ready recommendations.
Marketing Teams
Know which pages to improve first.
Ecommerce Teams
Spot product page, basket and checkout friction.
Lead Generation Sites
Improve quote forms, landing pages and booking journeys.
UX Teams
Back design decisions with behavioural evidence.
Developers
Turn vague feedback into structured change requests.
For Agencies
Perfect for agency retainers and CRO roadmaps.
Aloft can help agencies create recurring insight reports, prioritised UX backlogs, client-facing audits and implementation tasks. Less manual analysis, more actionable reporting.
Use Aloft with your clientsOutcomes
What Aloft helps you improve.
Stronger CTAs Better mobile UX Reduced form friction Clearer page hierarchy Improved trust signals Better landing page message match Higher quote/lead conversion Better prioritised development work
Pricing
Simple pricing for teams and agencies.
Starter
For solo marketers and small sites
Beta
Pricing coming soon
- 1 website
- UX principles audit
- Basic recommendations
- Monthly report
Most Popular
Growth
For growing teams and businesses
Beta
Pricing coming soon
- 5 websites
- GA4 + Clarity integrations
- AI CRO recommendations
- Change request workflow
- Client-ready reports
Agency
For agencies managing multiple clients
Beta
Pricing coming soon
- Unlimited or high-volume sites
- White-label reports
- Multi-client dashboard
- Priority features
- Team access
Ready to find your biggest conversion opportunities?
Join the Aloft beta and start turning website behaviour into practical UX improvements.